So there I was, in a peaceful slumber snuggled under a warm blanket next to my girlfriend with visions of work cluttering up my ever so calm space between my ears. I was suddenly awaken, by what some would call an epiphany, at 4:30 am. The kind of epiphany that makes a person realize the solutions to all the madness that have been dragging their creativity down to a stagnant notch, and where progress cools down to a simmer. I realized that we have been focusing all our energy on the services that we provide for our customers, while the things we should be doing for ourselves got pushed to the back-burner. With the many services we provide for our clients, are we practicing what we preach? Who are we? What do we do? What separates us from other marketing companies? The answer is us. I was once told to think of myself as “Me Incorporated”. Would I hire myself? What do I have to offer?
Every day we market ourselves through the clothes we wear, our personal hygiene, our personality, and how we treat others. Sometimes we need to view ourselves from the outside, or the “customer’s perspective”. We are a product that is packaged in clothing with features that separate us from others, and we possess the benefits that add value to the bottom line.
Sometimes we need to refresh ourselves on who we are as individuals along with the company we work for. Yes, we need to focus on our customers because we would not be in business without them. However, if we lose our identity as a company we will lose the ability to create strong relationships with our customers.
It’s easier to market a product or service that you believe in. Do you believe in you?